Marketing Process: Page 6 of 8

Unilever brand, Marmite, has gone to great lengths to find innovative methods of connecting emotionally with their consumer target segment. This pop-up shop is just one example of their ‘Love it. Hate it’ campaign.

You can see from the chart on the left the power of the brand in FMCG markets, with Warburtons  leading as the most frequently
bought brand in the UK leading
rival brand Hovis by 9.2 purchase frequency points.